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Professional Meeting Management, 6th Edition

The sixth edition of PMM has been rewritten, consolidating a 47-chapter book into a resource ideally suited for a 16-week semester. PMM6 includes the most up-to-date information on current industry trends, strategic planning for meetings, budgeting and funding, marketing and promotion, technology, running and closing the meeting, and industry trends on the horizon.

Highlights of this edition include: quick reference to the main topics in each chapter, mapping to CMP International Standards, Key Points and Questions callouts in the margin to facilitate student comprehension and review, Sustainability in Practice features, Chapter Summaries, Key Words, Discussion Questions, and contributions from over 70 known industry professionals.


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Chapter 1

Overview of Meetings Profession

Chapter 2

Strategic Meetings: Aligning with the Organization

Chapter 3

Blending Project and Meeting Management

Chapter 4

Designing the Meeting Experience

Chapter 5

Budgeting Basics for Meeting Professionals

Chapter 6

Site and Venue Selection

Chapter 7

Risk Management: Meeting Safety and Security

Chapter 8

Negotiations, Contracts, and Liability

Chapter 9

Marketing the Meeting

Chapter 10

Housing and Registration

Chapter 11

Exhibitions and the Role of Face-to-Face Marketing

Chapter 12

Bring Meetings to Life: Event Technology

Chapter 13

Food and Beverage Fundamentals

Chapter 14

Onsite Management

Chapter 15

Post-Meeting Follow Up

Chapter 16

Career Building in the Meetings Profession
Sustainability in Practice
SustainabilityBox

Each chapter includes a dedicated section to corporate social responsibility and its practical application for today’s meetings and events professionals.


Key Points
KeyPointsBox

These boxes are found in the margins for quick reference and highlight key concepts or terms for an easy review.


Key Questions
KeyQuestionsBox

Meeting professionals ask a lot of questions as a means of learning about a site and venue and to help make decisions. Key Questions boxes provide important questions relevant to the chapter content; they are designed to stimulate thought and class discussion as well as provide guidance on collecting information for decision-making.


Professional Dilemmas
ProfessionalDilemmaBox

Each chapter features a scenario posing a situation that requires critical thinking and reflective discussion or writing for resolution. The scenarios put students in a professional quandary, which may have legal or ethical components, and asks them how they would react or respond.


CMP International Standards
CMP

This edition aligns with the Convention Industry Council’s (CIC) CMP International Standards (CMP-IS). The Standards include 10 domains, 33 skill, and 105 subskills. On each chapter opening page, the domain, skills, and subskills covered in the chapter have been identified.


Graphics and Photographs
Graphics

Based on faculty research, this edition has a significantly increased number of graphics to visually explain the concepts and enhance learning.

Chapter 1— Overview of Meetings Profession

PMM6 begins with a completely rewritten overview of the current state of the meetings industry. Focus is given to the industry’s relationship with all meeting stakeholders.

Chapter 2— Strategic Meetings: Aligning with the Organization

Based on the concept of strategic planning, this chapter focuses on aligning strategic meeting design with the priorities of the host organization.

Chapter 3—Blending Project and Meeting Management

New to this edition, this chapter provides an overview of project management and the integration of process with meeting management.

Chapter 4—Designing the Meeting Experience

Content from several chapters of the previous edition has been distilled and synthesized into this accessible summation of many facets essential to developing the meeting experience. Appendices to this chapter provide greater detail and specifications, uses, strengths, and limitations for the various meeting formats, structure, room sets that are visually presented the chapter.

Chapter 5—Budgeting Basics for Meeting Professionals

The detail of budgeting in this edition has been significantly reduced since research indicates that most programs in meeting management require supplementary coursework in accounting. The basics of budgeting are explained and illustrated specifically for preparation in the meeting/event arena.

Chapter 6—Site and Venue Selection

An overview of the site and venue selection process presents various types of facilities and key considerations in selecting a venue.

Chapter 7—Risk Management: Meeting Safety and Security

This chapter is focused on the safety and security of those attending a meeting or event.

Chapter 8—Negotiations, Contracts, and Liability

Readers will receive an overview of five chapters from the previous edition in this chapter. It is a synthesis of the salient components of the process that culminates with a signed contract.

Chapter 9—Marketing the Meeting

Contemporary technologies have changed the way that meeting professionals market events. Coverage of marketing principles has been updated to address the latest trends in the industry.

Chapter 10—Housing and Registration

This chapter is divided into two parts and highlights the elements and commonalities of registration and housing with a focus on care of potential attendees before, during and after the meeting/event.

Chapter 11—Exhibitions and the Role of Face-to-Face Marketing

The planning and function of the exhibition has changed very little from the previous edition. Photos of the various booth/stand types provide visualization of the layout of an exhibit hall.

Chapter 12—Bring Meetings to Life: Event Technology

This chapter has been extensively revised to detail the array of technological applications available to meetings professionals that can be integrated in the designing of the meeting experience.  The audiovisual part of the chapter provides an overview of various components that can be developed and implemented with the assistance of audiovisual provider.

Chapter 13—Food and Beverage Fundamentals

Food and beverage play a key role in meeting success. This chapter addresses essential considerations related to providing and managing food and beverage at meetings.

Chapter 14—Onsite Management

Bringing together all of the elements of arriving to and preparing the site, this chapter covers the essential areas to manage the meeting efficiently and effectively as well as the required meetings with staff, vendors, and volunteers.

Chapter 15—Post-Meeting Follow Up

This chapter is divided into two parts—closing the meeting after the attendees have departed and a focus on the evaluation process to obtain pertinent information that becomes part of the needs assessment described in chapter four.  The use of the information garnered is valuable in terms of improving future meetings/events.

Chapter 16—Career Building in the Meetings Profession

New to this edition is a chapter that focuses on ethical behaviors for students and individuals entering the meetings profession.  The author proposes 10 areas of awareness that will continue to be issues in the next 5 years. The chapter also gives the new professional suggestions and tools to learn how to become integrated into the industry.

The following ancillaries will be made available to instructors using PMM, 6th Edition.

Chapter Summary

The Chapter Summary is written to amplify and enhance the Overview and Summary content provided in the textbook. This section includes a list of Core Competencies for the chapter. Each competency is written with measurable verbs that can be appropriately assessed.


Key Words and Definitions

This is an easily searchable version of the Key Words included in the book. The definitions in the glossary are provided for terms not located in APEX Industry Glossary, because that resources is readily available online.


PowerPoint Files

There are two PowerPoint presentations available for each chapter: one that is relevant to students, and one that is designed primarily for the instructor and can be used for classroom lectures.


Chapter Quizzes

Quizzes are formatted in a Microsoft Excel spreadsheet, which enables instructors to easily upload the file to Blackboard or an associated institution platform. A Microsoft Word document is also available for instructors to copy and use as a handout in the classroom. There are at least six multiple-choice items and four true / false items per chapter. The items conform to the CMP Certification Test Items.


Audiovisual Support

This element includes Internet resources such as videos, animations, and other appropriate resources. The list of supporting components includes the title of the resource and the objective it aligns with, and a two- or three-sentence description that provides the instructor with guidance in determining what could be incorporated into the instructor’s curriculum planning. A functioning URL and the date the URL was accessed appears with each citation.

“The Professional Meeting Management book (6th Edition) presents a strong introductory foundation and is a ‘must’ for teaching undergraduate students interested in the meetings industry and/or aspiring to become meeting professionals.”

—Beverly Bryant, Ed.D, CHE, Professor and Program Director, Hospitality and Tourism Administration, North Carolina Central University

“PCMA represents a collective body of knowledge for the Meeting, Incentives, Conference, and Exhibition sector. It provides planners, suppliers, and academics a common voice by leveling the playing field for more involvement in the industry. As a hospitality professor, it provides a guide for students to understand that the events industry is more than just a passing interest, it is a tool to create experiences for guests and an economic driver from public and private companies all the way to municipalities and government.”

—Dr. Erinn D. Tucker, Assistant Professor, Boston University, School of Hospitality Administration

“As a faculty member, I prepare the next generation of hospitality management professionals and it is essential for me to keep updated with industry trends. The PCMA annual convention has been my one-stop shop continuing education repository with engaging and relevant sessions. Some many individuals I have met through PCMA have provided internship and full-time job opportunities for my students. Special kudos to the POWER chapter. They may be small but they sure are mighty!”

—Swathi Ravichandran, MBA and a PhD, Associate Professor and Program Director, Hospitality Management, Kent State University

“Academically, Professional Meeting Management is a must-have resource for students and faculty. The comprehensive view of the convention and meetings industry will (can) strengthen event management curriculum for multiple courses. The books attention to detail exemplifies the professionalism required in the industry to succeed.”

—Kimberly S. Severt, PhD, Department of Human Nutrition & Hospitality Management, Associate Professor, University of Alabama